Doritos turned a couch, a recliner and a bathtub into Formula 1 race cars

Doritos has launched the Crunch Prix campaign, which features the transformation of a couch, a recliner, and a bathtub into Formula 1 race cars. This creative initiative is a key component of a broader global F1 partnership that is scheduled to run through 2030. The campaign highlights the brand's integration with the racing world by reimagining household furniture as high-speed vehicles, aligning with their long-term strategic collaboration with the Formula 1 organization.