All about the Specs AR glasses, with Snap CEO Evan Spiegel

Snap has officially launched SPECS, augmented reality glasses designed as a fashionable wearable computer for the post-smartphone era. Unveiled at AWE USA 2026, the device is available for preorder at $2,195 with a $200 refundable deposit. CEO Evan Spiegel describes SPECS as a long-term bet to compete against Meta Ray-Bans, defending the strategy against activist pressure. The parent company of Snapchat aims to establish a strong position in the future of wearable computing technology.