World Cup 2026 becomes crypto’s biggest stage as Kraken lands FIFA sponsorship and prediction markets surge past $2B

Kraken has become the first crypto exchange to partner with FIFA for the World Cup 2026, potentially boosting crypto adoption and blockchain sports memorabilia. This integration could redefine sports betting and influence regulatory perspectives and financial market dynamics. Meanwhile, prediction markets have surged past $2B. The event is positioned as crypto's biggest stage, leveraging global viewership to integrate digital assets into the sports landscape and impact how financial markets operate during the tournament.