Ford unveils the name and launch price for its midsize electric truck

Ford has officially unveiled the name and launch price for its new midsize electric pickup. This low-cost EV truck will start at $28,350, a price point considered reasonable when compared to its current competitors. This second attempt at an electric pickup aims to break the molds established by previous Ford EVs, following an initial electric pickup model that missed the mark. The vehicle represents an all-important strategic move for the company's electric vehicle lineup.