Ford's New $28,350 Pickup Truck Is Officially Called The Fathom

Ford has officially announced the Fathom, a new pickup truck priced at $28,350. Although it is not the most affordable EV pickup, its base cost is very close to the Blank Slate. However, the Fathom is significantly less barebones than its competitor. This new vehicle introduction suggests that the Fathom could potentially make the Blank Slate pickup obsolete due to its competitive pricing and superior feature set within the electric truck segment.