Fox’s Roku Deal Puts Tubi On A Screen Fox Owns

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AI Fusion Summary

Fox has entered a new era in the streaming wars through a $22 billion deal to acquire Roku. This strategic move focuses on owning the home screen to increase visibility for Tubi, Fox One, and live content. Rather than competing in a paid subscriber race, Fox aims to leverage this acquisition to attract more viewers to its live programming and accelerate the growth of its digital TV advertising business against competitors like Netflix.
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