From Keebler to Froot Loops: Nutella quietly bought half your pantry in a $7B+ spending spree

Since 2017, the Italian confectionery giant Ferrero has invested more than $7 billion to acquire prominent American snack and cereal brands. This strategic spending spree has allowed the company, known for Nutella, to rapidly establish a vast U.S. portfolio. By purchasing established names like Keebler and Froot Loops, Ferrero has successfully expanded its market presence in the United States without the need to build new brands from scratch, effectively securing a significant portion of the pantry.