FTC preparing lawsuit alleging Amazon deceived advertisers

The FTC is preparing a lawsuit against Amazon, alleging the company deceived advertisers regarding its ad auction practices. According to reports from the WSJ, the federal agency is moving forward with legal action that could result in significant civil penalties for the e-commerce giant. The core of the dispute centers on how Amazon managed its advertising auctions, leading to accusations of deceptive behavior toward the businesses paying for visibility on its platform.