Exclusive-US FTC demands Walmart, Uber, Delta and others hand over data on personalized pricing

The FTC has ordered nine major companies, including Walmart, Target, Uber, and Delta, to provide detailed data regarding personalized pricing and compensation methodologies. This inquiry focuses on how these airlines, ride-sharing companies, and food-delivery firms utilize personal data to determine prices and wages. The agency intends to use the collected information to publish a comprehensive study, which will serve to inform lawmakers and regulators about current personalized pricing and wage setting practices.