GenPage: Towards End-to-End Generative Homepage Construction at Netflix

Netflix is developing GenPage, an autoregressive system for end-to-end generative homepage construction. This technology builds the Netflix homepage one row or entity at a time, conditioning each element on the user's context and existing page content. Because the homepage is a complex, two-dimensional layout rather than a simple ranked list, GenPage aims to personalize which rows and entities appear and how they are arranged to optimize the primary way users discover content within the app.