A24 takes on Google money help build AI tools

Google DeepMind and A24 have established a research partnership to create AI-powered filmmaking tools designed to expand storytelling possibilities. Through this collaboration, filmmakers will help shape new technology to serve their creative visions. As part of this initiative, Google has invested $75 million into A24 to support the development of these AI tools for movie production, ensuring the technology is directly influenced by the creators who will utilize it in their cinematic work.