‘GTA 6’ Presales ‘Far in Excess’ of Expectations Ahead of Next Week’s Launch, Take-Two CEO Says

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Take‑Two Interactive CEO Strauss Zelnick reported that pre‑sales for Grand Theft Auto VI are running far in excess of expectations ahead of its upcoming launch. Speaking on Variety and during the company’s Q2 2027 earnings call, Zelnick said the game will set a new baseline for the publisher and that the numbers will soon speak for themselves. The strong demand underscores GTA 6’s anticipated impact on the gaming market.
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