Hailey Bieber gets cheeky in new Skims underwear campaign

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Hailey Bieber has been selected by Kim Kardashian to serve as the new face of the SKIMS Everyday Cotton collection. Following in the footsteps of Kylie Jenner, the model appeared in a sultry campaign showcasing her toned physique. The promotional photos feature Bieber posing in the brand's underwear line, marking her official involvement in the marketing for the Everyday Cotton collection as she promotes the specific apparel range through these new images.
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