HBO Max Dips Toe Into Vertical Video With ‘HBO Max Shorts’

Warner Bros. Discovery is introducing HBO Max Shorts, a vertical video feed designed as a discovery tool to help users find new content. This mobile feature mimics TikTok-like interfaces already utilized by competitors including Netflix, Disney Plus, and Peacock. Although HBO Max is not yet producing original vertical videos, the feed serves to surface interesting content for subscribers. The initiative aligns the streaming platform with current industry trends to improve content visibility and user engagement.