Heineken names JDE Peet’s Rafael Oliveira as CEO

Heineken NV has appointed Rafael Oliveira, the former CEO of JDE Peet’s, as its new chief executive officer. This decision marks a departure from the company's traditional practice by hiring an external leader. Oliveira is tasked with leading a turnaround strategy to reverse a current slump in demand for the Dutch brewer. The appointment signifies a strategic shift as Heineken seeks new leadership to navigate its existing market challenges and restore growth.