Holiday Shopping Trends & Tips: Early Intel That Could Save You Money

In a recent episode of PennyWise, host John Kiernan explores early holiday shopping trends alongside guest Carl-Philip Ahlbom, an assistant professor of marketing at Florida State University. The discussion focuses on providing early intelligence to help consumers save money during the festive season. Together, John and Dr. Ahlbom examine the market to identify where shoppers can expect to find the best deals, offering strategic tips for navigating the holiday shopping landscape more effectively this year.