How AI is changing holiday shopping and what advertisers need to know

AI is currently transforming the holiday shopping landscape by significantly influencing product discovery and advertising strategies. According to elk Marketing, consumers are increasingly utilizing AI tools to obtain personalized gift suggestions. This shift is altering how advertisers approach the holiday season, as AI assistants now play a critical role in the online shopping experience. Consequently, the integration of AI is redefining the interaction between brands and consumers during the peak seasonal shopping period for global markets.