With Roku Acquisition, Fox Keeps Running Its Own Streaming Race

Fox has acquired Roku for $22B to expand its presence within smart TVs and advertising. Through this strategic move, Fox intends to take full control of Roku's streaming hardware, operating system, and FAST services. This acquisition allows Fox to continue managing its own streaming trajectory by integrating Roku's existing infrastructure into its broader ecosystem, ensuring a steady expansion of its reach across the digital television and advertising landscape for its streaming race.