Tesla Unveiled A Car Elon Musk Says Can Fly—What We Know

Elon Musk recently unveiled a new Tesla model described as a flying car, which led to an increase in Tesla shares on Friday morning. This event serves as an example of how to engineer high-visibility moments that can benefit businesses of any size. While such moments cannot be purchased, they can be strategically designed. The unveiling of the flying Tesla Roadster demonstrates the impact of calculated engineering on public attention and market performance for the company.