Instagram Tests 90-Minute Horizontal Videos In Major Play for Podcasters and Creators

Instagram is testing 90-minute horizontal videos to attract podcasters and creators. This initiative aims to transform the platform into a destination for full video podcasts and enhance TV viewing experiences. The testing phase began with creators in Brazil and is expanding to select U.S. creators this month. By allowing longer horizontal content, Instagram is strategically positioning itself to better support long-form media production and consumption across various devices, specifically targeting the growing podcasting market.