Instagram wants in on 'long-form,' widescreen videos and its test begins now

Instagram is initiating tests for long-form, widescreen videos to prepare for future integration across mobile phones and TV platforms. Following the launch of Instagram on Apple TV, the company is directly challenging YouTube by introducing a new feature. This update allows users to post horizontal video content exceeding one hour in length, marking a strategic shift toward supporting extended widescreen formats to expand its current video capabilities and reach a broader viewing audience.