New Instagam app on Apple TV brings reels, long-form video and live shows

Meta has launched a new Instagram app for Apple TV, enabling users to access Reels, long-form video, and live shows from their living rooms. This expansion follows initial testing in December of last year, which focused on scaling video content for larger screens. By June, the company introduced several new features to the platform. The application allows users to experience Instagram content and live streams directly on their television, facilitating easier viewing of video media.