Instagram got a cleaner new logo. The internet has questions.

Instagram introduced a cleaner, more modern wordmark for 2026, though some users claim the design accidentally makes the brand look like Instagzam. While the company aimed for a contemporary aesthetic, critics have described the new logo as an embodiment of AI slop. Branding experts emphasize that altering a visual identity viewed by billions of people represents one of the riskiest strategic moves a business can undertake in the current global market.