Instagram Eyes YouTube's Territory With New 90-Minute Long-Form Video Feature: What's Coming

Instagram is testing a new format called Features, allowing creators to upload horizontal videos reaching up to 90 minutes in length. This strategic move aims to challenge YouTube, which has previously dominated the long-form video market almost unchallenged. By introducing this capability, Instagram intends to shift its content strategy and enable creators to reach broader audiences, directly competing for the crown in the long-form video space and securing a seat at the table.