Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Going to Pay Creators

Meta is testing the ability for Instagram users to share videos up to 90 minutes long to better compete with YouTube for long-form entertainment content. Additionally, the platform is launching on Apple TV, allowing users to watch Reels and other content on a larger screen. Despite these expansions into longer video formats and new hardware integration, Instagram currently does not offer payments to digital creators, distinguishing its monetization model from that of its primary competitor.