It’s Not TV. It’s Instagram: App Is Testing Longform, Episodic Storytelling on TV

Meta-owned Instagram is experimenting with retro video formats by testing longform, episodic, and live storytelling specifically for its TV app. By introducing these time-honored formats for creators, the company aims to expand its presence in living room viewing. This strategic move positions Instagram to directly compete with established streaming services such as Netflix and Amazon Prime Video, shifting the platform's focus toward more substantial, serialized content beyond its traditional short-form social media roots.