iPhone 18 Pro could start at $1,399 or more, per report

Apple has confirmed upcoming price increases for its products, driven by unprecedented cost rises for RAM and storage. According to WSJ estimates, the iPhone 18 Pro could start at $1,399 or more. These developments raise questions regarding whether the integration of Apple Intelligence justifies the higher pricing for the new iPhone and Mac models. The company is adjusting its strategy to manage these specific hardware component expenses across its latest high-end device lineup.