Iron Maiden Sells Half of Their Catalog, Name And Likeness Rights to Pophouse Entertainment

Iron Maiden has entered a partnership with Pophouse Entertainment, an investment firm co-founded by Bjorn Ulvaeus of ABBA. Pophouse acquired a 50% stake in the legendary British heavy metal band's publishing and master music rights, along with their name, image, and likeness. This deal includes rights to Eddie, the band's mascot. Pophouse intends to utilize these assets to turbo-charge various immersive projects and cinematic ventures associated with the iconic rock group moving forward.