Xbox Takes On GeForce NOW With Free Ad-Supported Game Streaming

Xbox is introducing a new zero-cost tier in the cloud gaming market to compete with GeForce NOW. Through the Xbox Insiders pilot, users with standard Xbox accounts can stream select games they already own without a paid Xbox Game Pass Ultimate subscription, provided they watch commercials. This move mirrors strategies used by Netflix and Disney to attract customers deterred by high streaming prices, offering a free alternative for accessing content via the cloud gaming infrastructure.