How the Sky-ITV Deal Will Transform British Broadcasting

Sky CEO Dana Strong announced that ITV will remain a deeply British business following the company's £1.6 billion acquisition of ITV's television and streaming unit. This deal combines the largest pay-TV network in the UK with the biggest free-to-air commercial networks. Consequently, another British public service broadcaster will now operate under U.S. ownership, as Sky integrates these broadcasting assets to transform the landscape of the UK media and television industry.