Kelly Clarkson feuds with a Brooklyn novelty shop, and the internet piles on

Kelly Clarkson is involved in a public feud with Art of Play, a Brooklyn novelty shop specializing in esoteric toys. The conflict has generated significant online attention, garnering 50 million views and involving a $15K bird. While the internet debates who is at fault, a branding strategist claims that both Kelly Clarkson and Art of Play failed to follow the marketing playbook correctly. The dispute has resulted in two dueling stories regarding the mistake.