Gucci and L’Oréal sign 50-year beauty license deal

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Gucci and L’Oréal have signed a beauty license agreement spanning 50 years. This strategic move follows a $400 million deal where Coty agreed to return the Gucci Beauty license to Kering ahead of schedule. The transition ensures that the luxury brand shifts its beauty operations from Coty to L’Oréal under the new long-term contract. Both companies have finalized the terms to facilitate this transfer of licensing rights within the global beauty and luxury market.