Kevin Hart’s Hartbeat To House Vertical Originals On Microdrama Platform aTwist

Kevin Hart's production company, Hartbeat, has entered a strategic partnership with the microdrama platform aTwist to produce vertical originals. Under this exclusive deal, Hart has locked in 20 microseries for the service, which is led by industry executives Jana Winograde and Susan. The aTwist platform is scheduled to launch this Thursday, featuring additional partnerships with BET and National CineMedia to expand its reach within the vertical video market and the broader entertainment industry.