KFC is calling its turnaround plan the 'Kentucky Fried Comeback' — here's what's changing

KFC has introduced a strategic turnaround initiative titled the Kentucky Fried Comeback to address declining customer traffic within the United States. According to the chain's U.S. president, a critical component of this recovery plan involves implementing a beverage switch. This operational change is viewed as a vital step in reversing current trends and restoring consumer interest in the brand, as the company seeks to stabilize its market position and improve overall performance across its domestic locations.