Kohl's is changing how it shows prices — and shoppers are already showing up in bigger numbers

Kohl's is implementing changes to its pricing displays, which has resulted in an increase in shopper numbers. Additionally, the retailer is utilizing same-day delivery partners to drive growth. Data indicates that approximately 80% of customers using these delivery services are new to Kohl's, demonstrating that the delivery initiative is a powerful tool for expanding its customer base. These strategic adjustments in pricing and logistics are successfully attracting more shoppers to the retail brand.