Mark Story: Why corporate logos on Kentucky Wildcats jerseys shouldn’t bother you

Mark Pope describes the Kentucky Wildcats jersey as a sacred piece of cloth. However, starting with the 2026-27 school year, these UK sports vestments could hypothetically feature corporate advertisements. One example mentioned is the possibility of an ad for Big Ass Fans appearing on the jerseys. This potential shift introduces corporate logos to the team's attire, moving away from the traditional look while maintaining the significance Pope attributes to the team's clothing.