Mark Story: Will Stein has given Kentucky football ‘a personality’ — and a big social-media boost

The University of South Carolina’s Social Media Insights Lab has developed a specialized analytics tool designed to measure the real-time social-media impact of prominent sports figures. According to the data, Will Stein has provided Kentucky football with a distinct personality, resulting in a substantial boost to the program's social-media presence. The tool identifies Stein as a figure showing a shockingly high level of influence and engagement within the digital landscape of collegiate athletics in Lexington, Ky.