Marshmallow cold foam is Starbucks' big holiday move this year — here's what's new

Starbucks is rolling out a festive Marshmallow cold foam as its flagship holiday offering, launching the Snowcap Marshmallow collection on December 1. The new drinks feature a dreamy melted‑marshmallow cold foam topping, designed to capture the season’s sweet spirit. This limited‑time menu reflects Starbucks’ strategy to innovate with seasonal flavors and attract holiday‑season customers seeking indulgent treats.