FIFA highlights pressures on referees at 2026 World Cup as Kraken becomes official crypto sponsor

FIFA highlights increased pressures on referees due to the expanded 2026 World Cup format. Simultaneously, Kraken has become an official crypto sponsor for the tournament, reflecting regained institutional trust in the sector. This partnership aims to accelerate mainstream crypto adoption and influence future sports collaborations. By integrating into a global event, Kraken seeks to enhance digital fan engagement and push cryptocurrency deeper into the international sports landscape, marking a significant milestone for digital asset integration.