Netflix, Amazon, and YouTube form new streaming coalition to reshape how ads are measured

Netflix, Amazon, and YouTube have established a new streaming coalition to transform advertisement measurement. This initiative aims to streamline ad spending and improve cross-platform comparability to reshape streaming dynamics. Additionally, these companies launched the Streaming Access and Choice Alliance (SACA). This new public policy group is designed to represent the specific interests of streaming platforms within Washington, ensuring their voices are heard in legislative matters while simultaneously advancing unified measurement standards across the digital landscape.