Netflix says around 300 titles used generative AI

Netflix revealed in its second-quarter earnings report that roughly 300 titles on its platform utilized generative AI, primarily within post-production. The streaming service is increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost. This integration of generative AI in post-production could democratize high-end VFX, potentially pressuring competitors to rapidly adopt similar technologies to remain competitive in the industry while optimizing their production workflows and budgets.