Strengthening App Review Guidelines against nonconsensual intimate imagery and bait-and-switch apps

Apple updated its App Review Guidelines to strengthen protections against harmful content and deceptive practices. The changes specifically target bait-and-switch apps and AI nudification tools that generate nonconsensual sexually explicit imagery of real individuals. Since pornographic material is prohibited on the App Store, apps hosting user-generated content must now implement filters for objectionable material, provide reporting mechanisms for offensive content, and allow users to block abusive accounts to ensure a safe and trusted experience.