Monte secures first win of IEM Cologne Stage 3 as crypto sponsorships reshape esports

Monte achieved its first victory in IEM Cologne Stage 3 as crypto sponsorships potentially redefine esports revenue models, despite ongoing sustainability concerns due to market volatility. Simultaneously, Natus Vincere aims for its first win against Legacy at the IEM Cologne Major. This transition from crypto toward traditional sponsorships may indicate a stabilization phase, which is expected to influence future partnership dynamics and investment strategies across the broader esports landscape as the industry evolves.