New law aims to make groceries more affordable in New Jersey by banning surveillance pricing

Governor Sherrill signed a new law banning surveillance pricing at New Jersey grocery stores. This legislation aims to make groceries more affordable by preventing retailers from utilizing personal data to charge different prices for identical products. By prohibiting these practices, the law ensures that shoppers are not targeted with variable pricing based on their data. The measure focuses on protecting consumers from discriminatory pricing strategies within the state's retail grocery sector to maintain fair costs.