Taco Bell tabs Olivia Rodrigo for newest collab

Taco Bell has partnered with Olivia Rodrigo for its latest collaboration, introducing a new twist on the popular Baja Blast drink. This special beverage is scheduled to debut on Saturday, August 29. The launch date is strategically aligned to coincide with the same day as Olivia Rodrigo's music festival. This partnership brings together the global fast-food brand and the music artist for a synchronized release across both the culinary and entertainment sectors.