OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US e-commerce firms

OpenAI introduced Businesses in ChatGPT, a beta service that lets companies claim verified ChatGPT profiles, update their information, and view aggregated data on how often they are mentioned. US e‑commerce and online‑service firms can also launch Business Agents, which OpenAI markets as advertising tools. The feature aims to turn interest into action within the chatbot.