LIV Golf Tries to Survive Without Saudi Billions

LIV Golf is seeking new investments to reduce its reliance on Saudi Arabian funding. CEO Scott O’Neil announced a new backer, though details remain vague. The league plans to cut purses and move away from the large guaranteed payments used to attract stars. Its future depends on retaining key players like Jon Rahm and Bryson DeChambeau while proving it can generate sufficient revenue and fan interest to operate with significantly less financial support from its original backers.