Panera just put a 30-drink limit on its once-unlimited beverage subscription

Panera has implemented a 30-drink limit on its previously unlimited beverage subscription. This decision follows a trend among other subscription programs to crack down on account sharing. The company is introducing these restrictions as it prepares for a broader overhaul of its loyalty program. By limiting the number of drinks, Panera aims to address account sharing issues while restructuring its customer rewards and loyalty systems for the future of the brand.