GEO Isn't SEO 2.0: Here's the Actual Difference

Traditional SEO focuses on ranking as the top link in search results to drive traffic and monetization. In contrast, Generative Engine Optimization (GEO) aims to make content the primary source for AI-synthesized answers in systems like ChatGPT, Perplexity, and Google AI Overviews. While SEO operates on pages and links, GEO shapes content so generative engines select it for citations, reflecting a significant shift in how marketing and IT teams approach digital visibility.