Phoebe Gates Knew Phia App Took Credit For Sales It Didn’t Drive

Phia co-founders Phoebe Gates and Sophia Kianni reportedly pushed for software features that claimed credit for sales the startup did not actually drive. Internal messages indicate the founders were aware of this practice, described as cookie stuffing, for at least seven months prior to Phia's $35 million Series A funding. Despite touting elevenfold revenue growth, the affiliate technology allegedly took credit for purchases it may not have generated, leading to renewed scrutiny of the company's business practices.